New Delhi: MyGlamm launches the Super Serum face makeup range, its first-ever serum-infused makeup range for all the ‘Super Women’ out there. Just like the super women of today, who take on multiple roles in their lives with ease, the Super Serum face makeup range is multifaceted – with Hyaluronic Acid, it’s makeup, it’s serum – it’s both!
Talking about the launch, Sukhleen Aneja, CEO, Beauty & FMCG Brands, The Good Glamm Group said, “We’re elated to announce the launch of our first-ever serum-infused face makeup range. The new MyGlamm Super Serum face makeup range has been created for the multifaceted woman who wants to look glamm all day and seeks a multi-purpose product that offers benefits for her skin. Our makeup is rooted in innovation and created with the best skin-friendly ingredients.”
The vegan-friendly and cruelty-free Super Serum face makeup range comprises a BB Cream with SPF 50 PA+++, a Compact, a Concealer and a Foundation. The range is infused with Hyaluronic Acid, which holds 1000X its weight in water, to retain skin moisture, add bounce and suppleness, along with antioxidants, that work to protect the skin from damage. The Super Serum range comes in a beautiful and bold golden packaging to embody the super women using the products.
Product Descriptions:
MyGlamm’s skin-perfecting serum BB cream with SPF 50 PA+++ UV protection comes in 3 shades. The BB cream is powered by Hyaluronic Acid, which retains skin moisture making it hydrated and supple. It is also infused with Niacinamide serum that helps fade dark spots, and antioxidant-rich Kakadu Plum that gives the skin a natural glow. The cream formula provides a non-cakey, natural-looking, radiant finish, which is suitable for all skin types, making it the perfect partner for an everyday makeup look.
Price: INR 449
MyGlamm Super Serum Foundation
The serum-infused, 8 Hour+ long-wear foundation comes with medium to high buildability, and in 8 different shades. The foundation’s soft-focus complex effortlessly minimises fine lines to deliver an even, no-shine finish. It is packed with Hyaluronic Acid, which adds moisture to the skin and maintains suppleness. This foundation is also water-resistant with SPF 30 sun protection, and is enriched with Vitamin E to protect the skin from free radical damage.
Price: INR 699
MyGlamm’s new Super Serum Compact actively hydrates the skin for a radiant, even complexion, and is available in 6 different shades. The compact contains Hyaluronic Acid, that keeps the skin hydrated and Vitamin E that acts as an antioxidant and protects skin from damage. The skin-perfecting compact ensures smooth coverage and evens out skin complexion effortlessly. It provides medium buildable coverage that makes it the perfect companion for your everyday, go-to makeup look.
Price: INR 499
MyGlamm’s serum-infused concealer, available in 5 versatile shades, is enriched with Hyaluronic Acid and Hydra Fit technology for a lightweight and luxurious finish delivering the comfort of a second skin. Its creamy pillow-like texture effortlessly melts onto the skin and helps to camouflage imperfections & blurs blemishes. This formula also has Carica Papaya Extracts that are rich in Vitamin C and antioxidants to protect the skin from free radical damage.
Price: INR 475
For more information, visit – https://www.myglamm.com/collection/new-super-serum-face-range
About MyGlamm
MyGlamm is India’s fastest growing direct-to-consumer beauty brand. MyGlamm embraces the philosophy of building a community with its users, engaging with them and eventually co-creating products with them. In July 2020, MyGlamm acquired POPxo making the MyGlamm – POPxo combine, the largest Content to Community to Commerce platform in India with 50 million monthly active users and 100 million monthly video views. With over 800 SKUs across makeup, skincare and personal care, MyGlamm Beauty Products feature advanced, rich, feel-good formulas that are 100% cruelty-free, embrace Clean Beauty, and have skin-friendly ingredients. MyGlamm has over 4000 offline points of sales across 100 cities of India. MyGlamm uses a combination of technology, content and social media to allow consumers to not only discover its products but also create a rich, personalised, content and tutorial fuelled post-purchase experience through its App. Investors in MyGlamm include French beauty major L’Occitane, Silicon Valley venture capitalist Bessemer Venture Partners, Ascent, Accel and Trifecta Capital among others.
