In a crucial year for climate action which, in accordance with the Paris Agreement, seeks to limit global warming to 1.5°C above pre-industrial levels, World Radio Day is dedicated in 2025 to highlighting the power of broadcasting to bring climate change issues to prominence.
Adrián Martínez, director of La Ruta del Clima, facilitates a workshop on climate reparations at COP 29.
A ‘very special’ radio
“We are not a very large radio station, but perhaps very special in its message,” Mr. Martínez said. “I think that has opened doors for us to make our perspective known and create a link with this community that is sometimes difficult to engage.”
In this vein, he underlined the relevance of radio.
“It allows us to access communication in an oral way, which is sometimes very necessary to be able to have understanding,” he said. “The way we communicate orally is very different from the way we do in writing and sometimes we cannot communicate in the same way.”
Radio is essential to be able to generate that dialogue of ideas, emotions and feelings that can enhance decision making for peace and for the construction of a better relationship with the environment.
“I think we must continue to explore not only the use of radio, but also other media that connect us and understand the need to work together,” he said. “That is the important thing about the media: to be able to understand others and then to be able to take common action.”